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NEWS AND COMMUNICATIONS
Apr 31 min read
Segmenting male and female football is a good business strategy.
The lesson learned from top European clubs is that there is an opportunity to have independent revenue for women's football teams through...
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Apr 32 min read
"Study: Sports continue to be undervalued as an advertising platform."
Study: Sports continue to be undervalued as an advertising platform. Sports sponsorship can be more effective than traditional television...
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